Project: The Dresser Launch
Client: Thuma

Thuma, the luxury bedroom brand, had been largely focused on their bed since launch. They planned to launch The Dresser to start building out the Bedroom suite and wanted to create a campaign that showcased the three colorways it came in. 

We created 3 films to highlighted the modularity of the dressers, the ease of assembly and the full bedroom suite. In addition, we captured over 100 assets across lifestyle stills, Gifs and social films to support all marketing channels.  


Role: VP, Global Creative at THUMA. 

Walnut Wood

08_WALNUT_3x1_DRESSER_WIDE_w-TALENT_0293_FINAL_1x1
03_WALNUT_3x2_DRESSER_DETAIL_TALENT_CLOSING_ANGLED_0245_FINAL_5-4
TH_Collage_2620x2620_Walnut02
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TH_Collage_2620x2620_Walnut022

Natural Wood

02_NATURAL_3x2_BEDROOM_SUITE_w-TALENT_0245_FINAL
05_NATURAL_3x2_DRESSER_DETAIL_TALENT_CLOSING_ANGLED_0027_FINAL
03_NATURAL_3x2_DRESSER_HERO_w-TALENT_0064_FINAL
TH_Collage_2620x2620_Natural01
TH_Collage_2620x2620_Natural014
TH_Collage_2620x2620_Natural013
TH_Collage_2620x2620_Natural012

Espresso

02_ESPRESSO_3x1_BEDROOM_SUITE_w-TALENT_0077_FINAL_Crop
03_ESPRESSO_3x1_DRESSER_DETAILS_0113_FINAL_Crop1_1
04_ESPRESSO_3x1_DRESSER_LEG_ASSEMBLY_0035_FINAL_Crop
iPhone_Verical_GROUP_4x3_Crop-copy

Credits

VP Global Creative: Ryan Jones
Associate Creative Director: Josh Lebowitz
Design: Abby Ciucas, Yu Fu & Katie Ouimette
Copywriter: Lindsey James
Director & Photographer: Alexander Hancoff
Post Production: Devoe & Co.

‹ Protected: Thuma – Lifestyle Campaign 2023
› Blue Bottle Coffee – Brand & Site Work

©2024 RYAN ROBERT JONES

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